I guess there's a reason I'm just now learning about this failed ad campaign from Ragu.
First off, I'm wondering why you would try and market Ragu to children. Although I guess it's not explicitly being sold to young people. It plays on common awkward situations children go through, so anyone could identify or at least laugh at them. Still, the adolescent boy (who incidentally has the same face that I used to...FACE OFF!) is the protagonist and is obviously supposed to be a sympathetic figure. But who the hell would want to eat shitty pasta sauce after seeing your parents mid-bone? And that song! It sounds like third rate Alan Jackson or Randy Travis...so basically most of what's on country radio currently. Carry on.